New AAFB Study Reveals the Local Advertising Industry Infused $2.6 Billion in GDP in the Region in 2014

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New AAFB Study Reveals the Local Advertising Industry Infused $2.6 Billion in GDP in the Region in 2014
The AAFB “State of the Industry” Study Shows Baltimore is a Thriving Hub for Marketing, Advertising and Public Relations

BALTIMORE – The American Advertising Federation of Baltimore (AAFB), established to promote and support Baltimore’s advertising community, today announced the results of its “State of the Industry” study focused on the Baltimore region. In partnership with the Regional Economic Studies Institute (RESI) of Towson University and Baltimore Research, the AAFB evaluated the economic climate and growth of the local industry, including employment, revenue and media expenditures. The findings show Baltimore is a thriving hub for marketing, advertising, public relations and printing businesses.

Study Highlights
The “State of the Industry” study analyzed employment, revenue and media expenditures from 2011 through 2014.

• In 2014, the Baltimore advertising industry contributed $2.6 billion in gross domestic product (GDP) for the private, public and government sectors in the region.

• Since 2011, the Baltimore region has experienced a 7.2 percent increase in employment within the advertising industry, with annual employment reaching 13,400 in 2014.

“It is exciting to hear the Baltimore advertising industry is thriving as a major contributor to the economic climate of our region,” commented Ariel Deitz, president, AAFB. “The upward growth trajectory we’re experiencing is a key selling point when attracting new professionals to the area and retaining young talent. The AAFB looks forward to continuing our support of the growing Baltimore advertising community.”

Methodology
The Regional Economic Studies Institute (RESI) of Towson University, in collaboration with Baltimore Research, conducted the “State of the Industry” on behalf of the American Advertising Federation of Baltimore (AAFB). RESI used the InfoGroup database to analyze findings. For this study, the Baltimore region included Anne Arundel, Baltimore, Carroll, Harford, Howard and Queen Anne’s counties as well as Baltimore City. The advertising industry is defined as advertising, marketing, public relations, printing, publishing and media services. Media expenditures are the gross domestic product (GDP) contribution from employment in the selected industries for the Baltimore region. Analysis took place from April of 2015 to May of 2015.

Full “State of the Industry” study details are available to all AAFB members upon request. Inquiries should be directed to Heather Wassell (director@baltimoreadvertising.com). To learn more about the AAFB or become a member, please visit www.baltimoreadvertising.com and connect with us on Twitter (@AAFBaltimore) and Facebook/AAFBaltimore.

About the American Advertising Federation of Baltimore
The American Advertising Federation Baltimore (AAFB) was originally formed in 1918 and is one of 225 local affiliate chapters of the American Advertising Federation. Its mission is to advocate for Baltimore as a strong advertising community and to respond to the needs of its members through continuing education, informational programs, networking and social opportunities as well as legislative issues that confront the advertising industry. To learn more visit, www.baltimoreadvertising.com.

About Baltimore Research
Baltimore Research is a consulting firm specializing in full-service marketing research solutions. We help solve problems regarding client and customer retention, brand identity, product and website usability, and customer and user insights. Innovative and nimble, BR makes gaining these insights within reach for small to medium-sized businesses. We understand that the need to connect with your customer does not begin once you are a Fortune 50 company, but rather when you first hang out your shingle. We are well-versed in both qualitative and quantitative methodologies and leverage the latest industry technologies to find the solution that best works for you and your team. www.baltimoreresearch.com

***Full study details are available to all AAFB members upon request. Inquiries should be directed to Heather Wassell (director@baltimoreadvertising.com) with your agency name in the title. ***