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B2B Strategies in an Era of Disruption
November 12, 2020
11:00 AM - 12:00 PM
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Everyone thinks it’s time to pivot, but is it? More accurately now is the time to try something new while reinforcing brand messaging.
Matthew Fanelli, SVP Digital, MNI Targeted Media explores why it’s important to optimize all channels. For B2B companies that means using data to inform a marketing mix based on real-time live audience behavior and engagement while tracking impact through attribution models.
About our presenter:
Senior Vice President, Digital
Matthew Fanelli is Senior Vice President, Digital, at MNI Targeted Media Inc. (MNI). MNI specializes in multimedia targeted advertising, and partners with top-tier national and local online and magazine media brands to deliver highly targeted multiplatform advertising campaigns.
He’s a recognized leader in online advertising strategy and management, with almost 20 years of experience, and developed MNI’s successful social media and search marketing products. At MNI, Matt spearheaded the creation and ongoing development of MNI’s Omnipoint System, a proprietary data and media-planning tool. Digital products he has developed include MNI’s programmatic solution, custom packaging, social, and search. Noteworthy is that comScore has rated MNI’s Local Ad Focus Network #1 in the country for the past four years.
Matt was instrumental in the development of MNIx, an internal technology and programmatic service platform. MNIx harnesses the power of digital programmatic media buying, delivering access to 99% of all U.S. online audiences through its integration with every model of the programmatic environment, including major networks, open exchanges and private marketplaces. In 2017, Matt spearheaded the development of MNI’s Digital Marketing Manager (DMM. DMM is an enterprise-wide tech stack that provides an end-to-end system for all of MNI’s digital solutions. It’s a comprehensive platform that will increase accuracy, speed and efficiencies.
Matt is involved with numerous industry affiliates, including Media Buyers/Planners Network, Automotive Digital Marketing, Revedia Group, Online Advertising Professionals, ThoseIn Media, and the IAB. He serves on the Board of Directors at Digital Remedy, the Advisory Board of Fairleigh Dickenson University, and Rutgers University’s Leading Disruptive Innovation Board. He earned his degree in Mass Communications from Iona College and resides in Eastchester, NY.
View the video from this Zoom Webinar here.