BALTIMORE (January 10, 2018) – After just a year as media agency of record for Bridgestone Golf, GKV and the premium golf balls, clubs and accessories innovator have expanded their partnership to include digital strategy, creative and social media.
For 2018, GKV, a full-service integrated marketing agency with a focus on challenger brands, will deliver an integrated digital plan about how Bridgestone Golf’s balls and clubs will help any golfer play better.
“Bridgestone Golf is the kind of challenger brand that we like to work with,” said Dan Collins, Partner, SVP Strategic Planning and Research of GKV. “They offer better products and they are willing to do things differently to get that message out.”
Between the newly released TOUR B Series and the e6 collection, and over three million ball fittings, the brand knows definitively that it offers the best ball for a range of player abilities. This paves the way for any golfer to get the most performance and enjoyment from the sport.
“We are looking forward to our expanded partnership with GKV in 2018,” said Corey Consuegra, Senior Director of Marketing, Bridgestone Golf. “We believe GKV understands what we want to accomplish and will put together the most efficient and effective messaging and media to generate awareness of what we offer, and build a loyal customer base that appreciates the superiority of our products.”
In 2017, GKV shifted Bridgestone Golf’s media strategy from traditional advertising to digital advertising, reaching three times as many golfers for the same budget. The result, when combined with Bridgestone’s new partnership with pro golfer Tiger Woods, was that Bridgestone posted its most successful two quarters in history during the first half of 2017, with total units shipped eclipsing previous company benchmarks.
To see more of GKV’s work or check out the latest agency news, please visit www.gkv.com.
GKV has been helping brands challenge the status quo in hyper-competitive categories for more than 30 years. While tradition labels us an advertising agency, we bring critical thinking, planning and innovative execution to every communications platform. With billings of more than $122 million, GKV provides a complete range of strategic communications and engagement services, including creative development, digital marketing, brand strategy and development, media planning and buying, public relations and crisis communications, social media, digital and broadcast production, event planning, and grassroots outreach. Our diverse client roster includes national and regional companies within the health care, telecommunications, financial services, gaming, consumer packaged goods, retail and over-the-counter (OTC) medicine industries; as well as government agencies, B2B, nonprofits and cause marketing organizations. GKV is headquartered in Baltimore at the Offices @ McHenry Row near the Inner Harbor. Visit http://GKV.com orwww.Facebook.com/GKVus.
About Bridgestone Golf
Bridgestone Golf USA is based in Covington, GA and manufactures premium golf balls, clubs and accessories under Bridgestone and Precept brands. The company started making golf balls in 1935 and, as the world’s largest tire manufacturer, leverages its 900 rubber polymer science engineers worldwide to produce high-performing products. Customer swing and related data, captured through its popular, nationwide ball fitting program, advises continuous advancement of ball technology. Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. For more information, visit www.bridgestonegolf.com.