GKV Selected for Health Care Expertise and Proven Lead-Generation Success
BALTIMORE – GKV, a full-service marketing agency, was named the Agency of Record for Network Health, a leading health insurance provider in Wisconsin.
GKV will begin to work immediately with the Network Health team to develop an integrated multi-media campaign for Medicare Annual Enrollment Period (AEP) and its Medicare Age-In Campaign for 2015. GKV will provide a comprehensive set of in-house capabilities including strategic planning; creative development including TV, print, digital; production and distribution; media planning and buying; and direct response and lead tracking.
“Network Health prides itself on being just a little different than our competitors – helping our members find ways to lead healthier and happier lives, providing the benefits, tools and resources they need, and talking to our members in plain language,” stated Penny Ransom, Chief Administrative Officer for Network Health. “When we started looking for a new marketing partner, we wanted one that was like us – a little different. We found that in GKV. They are experts in health insurance and they do things a little differently to challenge the status quo in the category and produce results.”
“Network Health is the perfect kind of Challenger Brand client for GKV,” stated Garry Raim, Partner and EVP Direct and Interactive Marketing, GKV. “They already ‘live, breathe and behave’ differently than the rest of the health insurance category. We are excited to do some compelling creative, and to deliver that creative in unique and meaningful ways that generate results for Network Health.”
### About Network Health
Founded in 1982, Network Health offers customized commercial and Medicare health insurance services to employers, individuals and families in more than 17 counties throughout Wisconsin. Through its strong reputation for quality health care coverage and superior customer service, Network Health has grown to serve more than 137,000 members. Network Health’s Medicare Advantage PPO product holds the highest possible accreditation status from the National Committee for Quality Assurance (NCQA). Network Health has received the “Excellent” accreditation status for its commercial HMO insurance plans every year since 2002. Learn more at networkhealth.com. Visit our blog at copilotwi.com.
GKV is an integrated marketing communications firm specializing in helping challenger brands compete in hyper-competitive categories. With billings of more than $122 million, GKV provides a complete range of communications services, including creative development, graphic design, digital and broadcast production, media planning and buying, digital marketing, community relations, event planning, brand strategy and development, research, public relations, direct marketing, crisis communications, grassroots, and social media. GKV’s diverse international client roster includes companies within the broadband, defense/technology, gaming, consumer packaged goods, retail, over-the-counter, financial services and health care industries; as well as government agencies, B2B, nonprofits and cause marketing organizations. The agency is headquartered in the Offices @ McHenry Row near Baltimore’s Inner Harbor and was founded in 1981. Visit http://GKV.com orwww.Facebook.com/GKVus.