Agency to take on media planning and buying and social media functions for 2016
BALTIMORE (January 12, 2016) – GKV, one of Baltimore’s largest integrated marketing firms, is excited to announce the expansion of its great partnership with Medifast, Inc. (NYSE: MED), a leading United States manufacturer and provider of clinically proven weight-loss and healthy living products and programs. GKV took on the media planning and buying function in late 2015 and is currently executing the 2016 national media plan for Medifast. GKV will also partner with Medifast on social media strategy development and execution in 2016.
GKV was originally named Agency of Record (AOR) for Medifast in late 2014 to handle market research; strategic planning; branding; creative development, including TV, radio, print and digital; and direct response advertising.
“GKV is honored to be awarded these elements of Medifast’s integrated marketing program,” stated Roger L. Gray, Chairman and CEO of GKV. “The trust we have built and the marketing successes we have achieved over the past year created a solid foundation on which to build and strengthen our relationship with Medifast,” continue Gray.
“The addition of the media planning and buying and social media capabilities to the work GKV already does for Medifast is a natural evolution of our partnership,” said Brian Kagen, Executive Vice President/Chief Marketing Officer of Medifast. “We look forward to working with GKV on the integration of the creative campaign work alongside media planning and social strategy to deliver a comprehensive go-to-market approach,” concluded Kagen.
GKV has been helping brands challenge the status quo in hyper-competitive categories for more than 30 years. While tradition labels us an advertising agency, we bring critical thinking, planning and innovative execution to every communications platform. With billings of more than $122 million, GKV provides a complete range of strategic communications and engagement services, including creative development, digital marketing, brand strategy and development, media planning and buying, public relations and crisis communications, social media, digital and broadcast production, event planning, and grassroots outreach. Our diverse client roster includes national and regional companies within the health care, telecommunications, financial services, gaming, consumer packaged goods, retail and over-the-counter (OTC) medicine industries; as well as government agencies, B2B, nonprofits and cause marketing organizations. GKV is headquartered in Baltimore at the Offices @ McHenry Row near the Inner Harbor. Visit http://GKV.com or www.Facebook.com/GKVus.