For the Second Year, Planit Among ICIC and FORTUNE Magazine’s Inner City 100 Winners

Annual ranking showcases the fastest-growing urban businesses in America

BALTIMORE (October 9, 2015) — On the heels of jumping more than 1,000 spots on the 2015 Inc. 5000, Planit was selected by The Initiative for a Competitive Inner City (ICIC) and FORTUNE for the 2015 Inner City 100, a list of the fastest-growing inner city businesses in the U.S.

Planit ranked 42nd overall on the list of 100, up 38 positions from 2014. The Baltimore-based integrated marketing firm reported a five-year growth rate of 228 percent from 2010-2014.

ICIC’s Inner City 100 program recognizes successful inner city businesses and their CEOs as role models for entrepreneurship, innovative business practices and job creation in America’s urban communities. Each year ICIC works with a national network of nominating partners to identify, rank and spotlight rapidly growing urban businesses, and the top 100 — determined by revenue growth — are honored on the Inner City 100 list published in FORTUNE.

The full list can be viewed on the FORTUNE website here.

“To be named among the fastest-growing urban businesses by FORTUNE and ICIC two years in a row is an honor,” said Matt Doud, co-founder and president at Planit. “More than two decades ago, Ed Callahan and I set out to create a place of innovation in Baltimore, and we’re proud of the growth we’ve achieved here in the city. It’s truly a testament to our talented, fearless team and to our clients who allow us to scare them, push the creative envelope and create transformational change in the marketplace.”

“These entrepreneurs are strong community leaders and industry game changers,” ICIC CEO Steve Grossman said of the 2015 Inner City 100 winners. “Their businesses are critical drivers of economic development and job creation. Together, they demonstrate the competitive advantages of doing business in our inner cities.”

The rankings were announced at the Inner City 100 Conference and Awards on Wednesday, October 7, 2015, at the John F. Kennedy Presidential Library and Museum in Boston, Massachusetts. Before the Awards celebration, winners gathered for a full-day business symposium featuring management case studies from Harvard Business School professors and interactive sessions with top CEOs. Keynote speakers included Governor Charlie Baker, Harvard Business School Professor and ICIC Founder and Chairman Michael E. Porter, University of Massachusetts Boston Chancellor J. Keith Motley, Boston Beer Chairman and Co-Founder Jim Koch, Hill Holliday CEO Karen Kaplan and Uber East Coast General Manager Meghan Verena Joyce.

The Inner City 100 list provides unmatched insight into the impact entrepreneurship can have on underserved communities. In the last 17 years, over 800 unique companies have earned positions on the Inner City 100 list, and alumni include Pandora, JP Licks and Angie’s List. Chevron Corporation and Staples, Inc. are long-time sponsors of ICIC and the program.

Boasting an average five-year growth rate of 378 percent between 2010 and 2014, the 2015 Inner City 100 winners represent a wide span of geography, hailing from 45 cities and 23 states. Collectively, the winners employ 6,168 people, and nearly one-third of their employees live in the same neighborhood as the company, on average.

Highlights of the 2015 Inner City 100 include:
§ Employ 6,168 workers total
§ Created 3,755 new jobs in the last five years
§ On average, 32 percent of employees live in same neighborhood as the company
§ Average company age is 15 years
§ Average 2014 revenue is $12 million
§ 25 percent have female CEOs
§ 40 percent have minority CEOs
§ 12 percent of the winners are certified veteran owned

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About Planit

We’re Planit. A strategic, digitally minded agency that leads revolutions for national and global clients. Whether that’s through digital media, non-digital media, PR, social or the “next big thing” — if it isn’t bold, creative and smart, we’re not doing our job. That’s why clients including DeWALT, Marriott International, DICK’S Sporting Goods, Universal Music Group and Royal Building Products continue to trust Planit. And that’s why we continue to receive stellar industry recognition, from the EY Entrepreneur Of the Year® Award to Advertising Age’s Small Agencies of the Year and Best Places to Work.
Inner City 100 Methodology: The Initiative for a Competitive Inner City (ICIC) defines inner cities as core urban areas with higher unemployment and poverty rates and lower median incomes than their surrounding metropolitan statistical areas. Every year, ICIC identifies, ranks and spotlights the 100 fastest-growing businesses located in America’s inner cities. In 2015, companies were ranked by revenue growth over the five-year period between 2010 and 2014. This list was audited by the independent accounting firm Rucci, Bardaro, & Falzone, PC.

Initiative for a Competitive Inner City (ICIC)
ICIC is a national nonprofit founded in 1994 by Harvard Business School Professor Michael E. Porter. ICIC’s mission is to promote economic prosperity in America’s inner cities through private sector investment that leads to jobs, income and wealth creation for local residents. Through its research on inner city economies, ICIC provides businesses, governments and investors with the most comprehensive and actionable information in the field about urban market opportunities. The organization supports urban businesses through the Inner City 100, Inner City Capital Connections and the Goldman Sachs 10,000 Small Businesses programs. Learn more at or @icicorg.