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2019 AAF District Two Fall Leadership Conference

October 4 - October 5

We are excited to host 2019 AAF District 2 Fall Leadership Conference in Baltimore, MD at the beautiful and historic Lord Baltimore Hotel!
Conference Registration Fee $235.00 pp  Please use this form to register your attendees.

Please note: Hotel reservations must be made directly with the Lord Baltimore Hotel, online or call 855-539-1928 and ask for Group ID 1910AAF to receive discounted rates. Use this link to BOOK YOUR HOTEL NOW! Deluxe King Rooms are currently available at $189 for one or two guests. Group rate available until September 11, 2019.

Other hotels in the immediate area include:
Baltimore Plaza Hotel
Candlewood Suites Baltimore – Inner Harbor
Crowne Plaza Baltimore – Inner Harbor
Envy Hotel
Kimpton Hotel Monaco Baltimore Inner Harbor
Radisson Hotel Baltimore Downtown-Inner Harbor


Friday 10/4/19

Agency Tour & Lunch – Take a tour of some of Baltimore’s amazing agencies and design studios — big and small — enjoy a complimentary shuttle service and catered lunch along the way, sponsored by SharpSpring. This will provide a chance to see the work coming out of Charm City as well as get a glimpse of the creative culture.

Tour Schedule: Attendees who want to ride the shuttle should meet in the hotel lobby at 11:30 am.
(Agency addresses provided for those who choose to use alternate transportation at their own expense.)
11:30 am – Shuttle Pickup from the Lord Baltimore Hotel (Depart no later than 11:45) – 20 W Baltimore St. Baltimore MD 21201
12:00 pm – Arrive at idfive – 81 Mosher St. Baltimore, MD 21217
1:15 pm – Arrive at Producers – 3700 Malden Ave. Baltimore, MD 21211
2:15 pm – Arrive at Havas – 700 E Pratt St. #1050. Baltimore, MD 21202
3:15 pm – Arrive at Alex + Tom – 3500 Boston St. Suite 225. Baltimore, MD 21224
4:15 pm – Arrive at Planit – 1414 Key Highway. Suite 100. Baltimore MD 21230
5:15 pm – Drop off at Lord Baltimore Hotel – 20 W Baltimore St. Baltimore MD 21201
Thank you to our Agency Tour Sponsor:

5:30 – 6:30 pm – Open Bar Happy Hour at the SkyBar –
Perched on the hotel’s 19th floor rooftop with stunning views of the surrounding skyline, the open-air LB Skybar draws a fashionable crowd with its hand-crafted cocktails and a full menu of light bites.

6:30 – 8:30 pm – Dinner the Versailles Room –
Versailles Room is a French-inspired ballroom replete with vaulted ceilings, inviting colors, and gourmet dining. Dinner will feature a custom-crafted chef’s menu with a fresh take on local and regional fare. There’s a reason Baltimore is recognized as one of the top dining destinations in the U.S.

Post-dinner until 11 pm – Mt. Vernon Oktoberfest –
After dinner, celebrate our local connections to German culture, art, dance, music, food, and beer in Baltimore. The 2-day festivities of Oktoberfest include a biergarten serving local Baltimore beers, local takes on traditional German foods, musical performances by a variety of traditional Bavarian folk bands as well as contemporary musicians, traditional alpine dance troupes and dance lessons, theatrical performances and readings of short plays, musicals and poems, a Bavarian-themed Drag Show, and Oktoberfest games.

Saturday 10/5/19

8:30 am – 5:30 pm – District 2 Meeting & Club Leaders Programming in The International Room @ Lord Baltimore

  • 8:30a Breakfast and Wake-up
  • 9:00a Welcome from the AAF Baltimore Matt McDermott — President, AAF Baltimore
  • 9:15a Remarks and Updates from D2 Governor John Mulder — Governor AAF District 2
  • 9:45a State of AAF Government Affairs Clark Rector — Executive Vice President-Government Affairs
  • 10:15a Mid-Morning Coffee Break and AAF Member Experience Workshop: An interactive working session that will allow clubs to share how they’re connecting with members, providing value, and helping the industry in their region thrive. It’ll also provide an opportunity to work together to create new strategies and tactics to keep clubs relevant and members engaged. Carol Montoya — Treasurer, AAF District 2
  • 11:30a Recruiting a More Diverse and Inclusive Membership/Leadership: Strategies for creating a board environment that celebrates and welcomes diversity – and provides opportunities to enrich the AAF club experience. Lia James — Co-Curator, Human Inclusive
  • 12:15p Lunch & ADDY Update
  • 1:00p Keep it Local: Keeping talent in market can be a challenge – especially as a new generation of professionals enter the workplace with different ideals and priorities than generations past. Here’s what we can do to attract and keep talent in our regions (and protect the pool of potential members). Alexandra Anderson — Assistant Vice President, The Creative Group, A Robert Half Company
  • 1:45p Get ‘Em While They’re Young – Engaging Colleges and Universities: A syllabus for building and maintaining relationships in higher ed as part of a larger member acquisition and brand awareness play. Judy Markoe — D2 NSAC Chair & President, AAF DC Foundation and Katie Dirks — Vice Chair, Ad2 National
  • 2:45p Bringing Streaming Video into Your Club’s Programming: How to enhance your events and expand your reach with polished production quality using popular streaming platforms like Facebook Live. Marty Jenoff — President, Focal Point Productions/Photojournalist and Editor, WBAL
  • 3:30p Mid-Afternoon Re-charge
  • 3:45p Hot Topic: It Ain’t Easy Advertisin’ Green: Cannabis marketing has exploded with the rapid expansion of outlets and fast-changing laws regulating the sale and consumption of products. But where does that leave us as advertisers and marketers? Brendan KennedyDirector, Harpoon Digital,  MNI Targeted Media
  • 4:30p Hot off the Presses: Strategies to build brand awareness and affinity for your club through media, content, and thought leadership. Ashlene Larson — 2nd VP/PR Chair, AAF Baltimore
  • 5:15p Wrap-Up

7:30 – 10:30 pm – An Evening @
Urban AxesEach event starts with 1:1 instruction from dedicated coaches that will have a group hitting bulls eyes in no time. Then round-robin play begins, competing for points to seed attendees for the final tournament to crown an axe-throwing champion. Separate cost = $60 per person. (Please let us know by September 26th if you plan to attend! Email 

Also includes for each attendee:
– Personal Coaching Session & Target Practice
– Nachos from Papi’s Tacos
– Soda / Bottled Water & Urban Axes Koozie

Note: CLOSED-TOE SHOES ARE MANDATORY AND EVERYONE MUST BE 21+ AND SHOW VALID PHOTO ID. All event participants will be required to complete and sign an Urban Axes waiver.

Conference Registration Fee $235.00 pp  Please use this form to register your attendees.

Please note: Hotel reservations must be made directly with the Lord Baltimore Hotel, online or call 855-539-1928 and ask for Group ID 1910AAF to receive discounted rates: $189 Single/Double.  Use this link to BOOK YOUR HOTEL NOW!  Group rate available until September 11, 2019.


October 4
October 5
Event Category:


Lord Baltimore Hotel
20 W Baltimore St.
Baltimore, MD 21201, MD 21201 United States
+ Google Map
(410) 539-8400


AAF Baltimore
AAF District 2
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