Carroll Hospital “Don’t Guess” annual checkup campaign named Best Digital Marketing Campaign
BALTIMORE – (March 19, 2018) – Devaney & Associates, a full-service advertising, marketing, and public relations agency, was recently honored at the 33rd annual American Marketing Association of Baltimore’s Marketing Excellence Awards. The agency received the 2017 Best Digital Marketing Campaign award for its “Don’t Guess” campaign created for client Carroll Hospital, a LifeBridge Health center.
The campaign targeted three unique audiences—seniors, mothers, and young men–using three strategic media plans to reach each group. The creative concept, “Don’t Guess,” humorously positioned the annual check-up as the only way to get accurate, life-saving health answers in a world of fake news, gossip, and internet self-diagnosing.
The campaign’s digital advertisements delivered impressive results, including 4.7 million impressions—nearly 350,000 more than planned—and a 44 percent post-impression activity rate (a measurement of how many people who interacted with the campaign returned for further interaction). The campaign landing page had nearly 5,300 unique views.
“I’m extremely proud of our campaign that was featured at this year’s Marketing Excellence Awards,” said Diane Devaney, president of Devaney & Associates. “We have partnered with Carroll Hospital for more than two decades and are honored to continuously be given the opportunity to create award-winning, memorable work to help them effectively reach audiences across all media platforms.”
About Devaney & Associates, Inc.
Devaney & Associates, Inc. is a full-service, award-winning marketing, advertising and public relations agency with clientele throughout the United States. Located in Owings Mills, Md., Devaney & Associates offers clients creative and comprehensive marketing tools to define and achieve their goals. Clients include: Brotman Financial Group, Carroll Hospital, Chase Brexton Health Care, EVAPCO, Integrace, Georgia Relay, Leadership Maryland, Maryland Relay, Route One Apparel and Virginia Relay. For more information, visit www.devaney.net.