The California Consumer Privacy Act is due to go into effect on January 1, 2020, and regulators and legislators in the state continue their efforts to make sure the state is prepared.
Attorney General Xavier Becerra’s office has conducted a series of forums across the state to hear from the public and interested parties about issues that need to be addressed during the writing of rules to implement the law. The advertising industry has been well represented at all of the forums. AAF Sacramento president Heather Smith and AAF District 14 Governor Christopher Terrazas each testified at the February 5 forum in Sacramento to explain the impact the new law could have on smaller businesses in the state. AAF and our industry allies had previously submitted comments to the AG.
We also submitted comments to the Assembly Committee on Privacy and Consumer Protection prior to its February 20 hearing on the issue.