Award-Winning Local Brands Unite: THB Bagelry + Deli Taps Planit for PR and Influencer Marketing

Posted on 06/23/2020 12:04 pm  /   Agency News

Planit’s coffee shop, Order & Chaos Coffee, to begin serving THB bagels


Planit, a Baltimore-based communications, marketing, and digital agency, today announced the addition of THB Bagelry + Deli to its roster of clients. The nine-time “Best of Baltimore” restaurant chain, and winner of Baltimore’s Best Bagel award, is known for its handcrafted, New York-Style bagels. 

THB has engaged Planit to lead its earned media and influencer marketing efforts, as it seeks to build brand awareness with local and national audiences. In a match made in breakfast sandwich heaven, Planit’s public-facing coffee shop, Order & Chaos Coffee will also begin serving THB’s award-winning bagels as of June 23. 

“This is a true collision of great, appetizing, local brands,” said Matt Doud, co-founder of Planit and Order & Chaos. “Much like our brands, THB Bagelry + Deli prides itself on its positive energy and sharing its passion with the customers it serves on a daily basis. We are thrilled to be working with THB to increase the awareness of their brand and excited that this collaboration allows Order & Chaos the opportunity to serve their delicious bagels.” 

THB first opened as “Towson Hot Bagels” in Towson in 1999, but has since expanded to other Baltimore-area locations, in Canton, Timonium and Charles Village. The company will open two new locations in Columbia and Owings Mills later this year.

“This is an important year for THB Bagelry + Deli and this was the perfect time to unite with Planit,” said Tony Scotto, CEO and Owner of THB. “In addition to new store openings throughout the state, we are looking to announce even more significant news this summer. We are thrilled to be working with Planit on these announcements and cannot wait to show our customers what’s in store.”  

“Planit is stacked with some of Baltimore's most talented marketing minds. Hiring them for THB allows us to build our own '92 Dream Team,” said Tim Warfield, Lead, Brand + Strategic Marketing at THB. “Strategically speaking, partnering with Order + Chaos Coffee makes sense. So many customers make the trip from Federal Hill to Canton for their bagel fix. Now, they can grab the THB bagels they know and love closer to home.” 

Planit, which was named one of Baltimore’s Healthiest Employers in 2019, prides itself on staying true to its roots of being a Baltimore and Maryland brand, having worked with many of Maryland’s homegrown brands and restaurants, including Tessemae’s, Curio, Kelly Benefits, RegionAle, Kiddie Academy and SECU Maryland. To learn more about Planit’s integrated marketing services, visit  

About Planit
We’re Planit. A strategic, digitally-minded agency that leads revolutions for national and global clients. Whether that’s through a variety of media channels, PR, social, or the “next big thing”—if it isn’t bold, creative, and smart, we’re not doing our job. That’s why clients including Royal Building Products, Kiddie Academy, Protenus, Sheetz, and Ames trust Planit. And that’s why we continue to receive stellar industry recognition, including being named to Entrepreneur Magazine’s Entrepreneur 360™ List, winning the EY Entrepreneur Of The Year® Award, and Advertising Age’s Small Agency of the Year.

About THB Bagelry + Deli
Since 1999, THB Neighborhood Bagelry + Deli has served more than 52 million bagels, 8 million eggs, and 6.5 million pounds of bacon in its four Baltimore-area locations: Canton, Charles Village, Timonium and Towson. Family-owned and operated, THB serves fresh, never frozen, New York-style bagels, sandwiches, salads, coffee. smoothies and much more. 

The health and safety of THB’S customers and staff is of the utmost importance during this time and the restaurant has incorporated social distancing and additional safety measures in all store locations. For the safest contactless pickup, customers are encouraged to use online ordering through the website and the MyTHB App. An essential for any bagel lover, the myTHB App features tiered rewards, advanced ordering and payment, and digital gift cards, and is available for download in the Apple and Google Play stores.

Follow THB on Facebook, Instagram, and Twitter and learn more at