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Devaney & Associates Takes Home Four Healthcare Advertising Awards

Posted on 05/08/2020 12:00 am  /   Agency News


The agency was honored with four awards for its work with Carroll Hospital, Tuerk House, the Baltimore City Health Department, and Chase Brexton Health Care.

Devaney & Associates, a full-service advertising, marketing, and public relations agency, secured four awards—three Silver and one Merit—at the 37th Annual Healthcare Advertising Awards.

With over 4,200 entries, this year’s competition was named one of the 10 largest of all advertising awards. The awards were sponsored by Healthcare Marketing Report, a top publication that covers healthcare marketing and advertising.

In the Total Ad Campaign category, Devaney & Associates was awarded a Silver honor for its campaign promoting the Family Birthplace at Carroll Hospital, a LifeBridge Health center. The integrated campaign was designed to raise awareness for the hospital’s expanded Family Birthplace and cutting-edge Neonatal Couplet Care Program, while showcasing Carroll Hospital as a one of the local leaders in obstetric care. Through stakeholder workshops, mom-approved messaging, and a digital advertising strategy built to reach online-research-savvy moms, the campaign was able to drastically change the prevailing consumer perception that Carroll Hospital couldn’t handle higher-risk obstetrics.

Devaney & Associates brought home two additional Silver Awards for the 2018/19 annual report and website created with Tuerk House—a nonprofit drug and alcohol treatment facility in Baltimore City. Throughout the annual report, Devaney & Associates used powerful photography, illustration, and stories to showcase the exceptional work that Tuerk House is doing to combat addiction in Maryland. The website, TuerkHouse.org, was strategically designed to resonate to three distinct audiences—patients and their families, referral sources, and donors—while remaining true to the mission, services, and stories of those whose lives have been impacted by Tuerk House.

Produced in collaboration with the Baltimore City Health Department and Chase Brexton Health Care, Devaney & Associates’ “U=U Maryland” promotional videos were recognized as a Merit winner in the Digital Video category. “Undetectable Equals Untransmittable (U=U)” means that people who are living with HIV who follow their treatment plan and maintain an undetectable viral load cannot pass the disease on to their sexual partners. Through two short animated videos, Devaney & Associates was able to generate community awareness for this important breakthrough and drive people to the UEqualsUMaryland.org website to learn how to protect their sexual health.

“Our team creates top-notch media that promotes our clients’ brands while informing and inspiring responses from their audiences,” said Diane Devaney, president, Devaney & Associates. “We are honored to have the opportunity to work with Carroll Hospital, Chase Brexton, and Tuerk House, and we’re thrilled that these projects were chosen among some of the best in healthcare advertising.”

About Devaney & Associates, Inc. Devaney & Associates, Inc. is a full-service, award-winning marketing, advertising and public relations agency with clientele throughout the United States. Located in Owings Mills, Md., Devaney & Associates offers clients creative and comprehensive marketing tools to define and achieve their goals. Clients include: BFG Financial Advisors, LifeBridge Health, EVAPCO, Georgia Relay, Leadership Maryland, Maryland Relay, Route One Apparel and Presbyterian Senior Living. For more information, visit www.devaney.net.