Articles

AAF, Other Ad Groups Call for Creation of National Data Regs

Clark Rector of the American Advertising Federation joined with executives from four ad trade groups to ask Congress to create national legislation "that allows data to be used for important public health and safety issues, preserves ad-supported news and other digital services, and provides robust consumer protections to ensure their data is used appropriately." This call for action, they write, comes during a time when media and brands are facing decreasing ad revenue and a patchwork of state regulations while providing valuable data-driven, informed details to online consumers during the pandemic.