Devaney & Associates Wins “Best in Show” in 2020 National Mature Media Awards Program

Posted on 09/14/2020 11:25 am  /   Agency News

Agency receives Gold award in Best Advertising/Marketing Campaign category for Edenwald Resident Recruitment Campaign

BALTIMORE – (September 14, 2020) – Devaney & Associates, a full-service advertising, marketing, and public relations agency, won a Gold Award and was named “Best in Show” in the Best Marketing/Advertising Campaign category in the 28th annual National Mature Media Awards Program. The program, presented by the Mature Market Resource Center, a national clearinghouse for the senior market, recognizes the nation’s finest marketing, communications, educational materials, and programs designed and produced for older adults.

The winning campaign was designed and implemented to recruit new residents for Edenwald, a continuing care retirement community in Towson, MD. Intended to shed new light on the community’s marketing techniques, the campaign maximized underused data and media, and established an audience-first approach to engage both seniors who were unfamiliar with Edenwald and those who had previously inquired. Each month featured a unique concept that was communicated through direct mail postcards, emails, Facebook posts and ads, display ads, and Edenwald’s website. Thanks to the collaborative efforts of Devaney & Associates and Edenwald, the recruitment campaign brought interested individuals to the senior living community’s front door; with a significant increase in new active leads and a 96% occupancy rate.

“This campaign was a great example of how tried and true brands can benefit from embracing a fresh new perspective to their marketing efforts,” said Diane Devaney, president, Devaney & Associates. “By employing Edenwald’s best existing marketing tools with new compelling content and multiple calls to action, we were able to generate new interest in a storied community and help the sales team achieve its goals.”

Entries in the National Mature Media Awards were judged by a distinguished panel of mature market experts from across the United States for overall excellence of design, content, creativity and relevance to the senior market. The Gold Award recipients represent the top five percent of all entries.

About Devaney & Associates, Inc.

Devaney & Associates, Inc. is a full-service, award-winning marketing, advertising and public relations agency with clientele throughout the United States. Located in Owings Mills, Md., Devaney & Associates offers clients creative and comprehensive marketing tools to define and achieve their goals. Clients include: BFG Financial Advisors, Carroll Hospital, Chase Brexton Health Care, Evapco, Georgia Relay, Leadership Maryland, Maryland Relay, Route One Apparel and Montana Relay. For more information, visit