The agency was honored with three awards for its work with Baltimore City Department of Health and Chase Brexton Health Care, Carroll Hospital, and Tuerk House
Devaney & Associates, a full-service advertising, marketing, and public relations agency, took home three awards—one Gold and two Silver—from the 2020 Aster Awards.
For over 19 years, the Aster Awards have recognized outstanding healthcare advertising and marketing efforts, and it is considered to be one of the largest and most respected national competitions of its kind.
This year, entries were received from across the entire United States. All entries are reviewed by a panel of industry experts and were scored on multiple criteria with a possibility of 100 percent. Participant’s entries compete against similar-sized organizations in their specific groups and categories.
“The quality and creativity of the entries submitted in the 2020 Aster Awards competition exceeded all expectations for healthcare advertising. All winning entries represent the best of the best on a national level,” said Melinda Lucas, Aster Awards Program Coordinator.
In the Annual Report category, Devaney & Associates was awarded a National Gold Award for its 2018/19 annual report with Tuerk House—a nonprofit drug and alcohol treatment facility in Baltimore City. Devaney & Associates captured the true essence of Tuerk House’s mission of “providing help and hope for enduring recovery” through the use of real patients’ testimonials and powerful imagery to show how Tuerk House’s hard work and caring efforts have substantially impacted the Baltimore City community.
Devaney & Associates was also honored with two National Silver Awards. The first was for its campaign promoting the Family Birthplace at Carroll Hospital, a LifeBridge Health Center. This campaign successfully showcased Carroll Hospital as one of the local leaders in obstetric care; highlighting its expanded Family Birthplace and state-of-the-art Neonatal Couplet Care Unit. The campaign was centered around online-research-savvy moms, using creative messaging and a digital advertising strategy to change the perception of the hospital; further proving to expecting mothers that Carroll Hospital is the right choice for their family.
The second Silver honor was for the U=U Promotional Videos made in collaboration with the Baltimore City Health Department and Chase Brexton Health Care. “Undetectable Equals Untransmittable (U=U)” means that people who are living with HIV who follow their treatment plan and maintain an undetectable viral load cannot pass the disease on to their sexual partners. Through the promotional video, Devaney & Associates was able to start a critical conversation about this paramount health development and inform individuals on the proper ways to protect their sexual health.
“Our team generates meaningful and effective marketing and advertising campaigns that encourage consumers to take action when it comes to their health and wellbeing,” said Diane Devaney, President, Devaney & Associates. “It was a privilege to work with Carroll Hospital, Chase Brexton, and Tuerk House, and we’re honored that these campaigns were recognized at the Gold and Silver levels.”
About Devaney & Associates, Inc.
Devaney & Associates, Inc. is a full-service, award-winning marketing, advertising and public relations agency with clientele throughout the United States. Located in Owings Mills, Md., Devaney & Associates offers clients creative and comprehensive marketing tools to define and achieve their goals. Clients include: BFG Financial Advisors, LifeBridge Health, EVAPCO, Georgia Relay, Leadership Maryland, Maryland Relay, Route One Apparel and Presbyterian Senior Living. For more information, visit www.devaney.net.