MGH wins 2015 Best in Show; TBC, Inc. and Renegade Communications win Best of Category awards
BALTIMORE — (March 13, 2015) — Baltimore’s community of marketing professionals celebrated creative excellence in advertising last night at the 41st Annual Baltimore American Advertising Awards (formerly ADDY® Awards) Show, presented by Comcast Spotlight and hosted by the American Advertising Federation of Baltimore (AAFB) at the Sheraton North Baltimore in Towson.
More than 240 entries were submitted this year, resulting in 78 awards presented to local agencies, production houses and in-house marketing teams across 50 categories. The annual awards show was produced with a ‘Downton ADDY’ theme and many attendees donned 1920s dinner party attire to celebrate the accomplishments of their peers.
“Over the years the ADDY competition, now the American Advertising Awards, has provided a stage for agencies and advertisers to gain market and industry-wide recognition. In particular, the recognition for some of our newer Baltimore firms is invaluable. We’ve seen agencies actually born on this stage — it’s an incredible testament to the talent in the market and the importance of this competition,” said AAFB president Ariel Deitz, account executive, Millennial Media.
Top honors include:
- 2015 Best In Show presented to MGH for the OLD BAY 75th Campaign
- 2015 Comcast Spotlight Best Integrated Campaign presented to Renegade Communications for the One Love Campaign
- 2015 Special Judges Award / Best Design presented to TBC, Inc. for the Ventev Mobile App
A complete list of all winners is below.
As part of the annual awards ceremony, the AAFB also announced the recipients of its prestigious awards and annual scholarships:
- Silver Medal Awards were presented to Peter Gladstone, VP, Marketing for the Jacksonville Symphony and John Dearing, Director of Marketing, PANDORA Jewelry Americas, in recognition of their contributions and commitment to advertising in the Baltimore area. The Silver Medal Award is bestowed annually by AAF chapters throughout the country to outstanding members of their local advertising community.
- The Patricia Martin Crystal Prism Award was presented to integrated content producer Sandy Mislang. The Crystal Prism Award Program spotlights an individual who has made outstanding contributions to their advertising community through their local AAF chapter. The award acknowledges the individual’s commitment, contributions, and passion to further the industry’s standards and to enhance the image of advertising.
- College students Amelia Berninger, Monique Welch and Jordan Klumpp were announced as the AAFB’s 2014-2015 scholarship recipients. Candidates are evaluated on their academic achievements, volunteer contributions to community and representative samples of work in advertising related disciplines.
“We are especially excited to celebrate both present and future excellence in our field by honoring our annual award and college scholarship recipients. With so many great things happening in advertising, marketing and technology in Charm City, we are thrilled to continue to be able to support Baltimore’s creative minds and promote our thriving advertising economy,” added Deitz.
The American Advertising Awards competition is the industry’s largest and most representative competition — attracting more than 40,000 entries every year in local competitions. Gold winners at the local level automatically move on to the regional district two competition, competing with agencies from Maryland, Pennsylvania, New York, Delaware, Virginia and Washington, D.C. A win at the district level guarantees a spot in the National American Advertising Awards Competition. National winners will be announced at the AAF’s national conference, Admerica, taking place June 10-13 at Caesar’s Palace in Las Vegas.
Complete list of winners:
| Advertiser | Entry Title |
| 15Four | Consumer Electronic Show | 2014 Keynote Video |
| Adashmore Creative | SUN Automation Group Trade Show Exhibit |
| Adashmore Creative | Tapologie Logo |
| ADG Creative | St. Boniface Package Design |
| ADG Creative | Gumbo & Mistletoe |
| ADG Creative | Gumbo & Mistletoe |
| Alexander + Tom | 1812Battles.org |
| Alexander + Tom | 1812Battles.org |
| Alexander + Tom | Chesapeake Explorer 2.0 |
| B Creative Group | Hopkins Engineering Magazine (Winter 2015) |
| B. Creative Group | Kao New York Academy |
| Brion McCarthy Photography | Untitled |
| Center Stage | Amadeus |
| DEWALT | DEWALT’s American Story Campaign |
| Eleven Peppers Studios | Holiday Gift |
| Frank. Strategic Marketing. | CEDIA EXPO Campaign |
| Frank. Strategic Marketing. | HPBExpo Campaign |
| Frank. Strategic Marketing. | RAPS Online University Campaign |
| Frank. Strategic Marketing. | TV Binge Watching Holiday Mailer |
| Frank. Strategic Marketing. | Eventology Direct Mail Campaign |
| GKV | CareFirst “Graffiti” Bus Posters |
| GKV | PANDORA InStyle Sticker Unit |
| GKV | CareFirst “Epic Fails” |
| GKV | Sprint “Animal Kingdom” |
| Harvey | BARCS Adoption Van |
| Harvey | Harvey Holiday Beer Gift |
| idfive | The Johns Hopkins Bloomberg School of Public Health “Year in Review” Annual Report Website |
| Johns Hopkins Bloomberg School of Public Health | Between Two Lives |
| Johns Hopkins Bloomberg School of Public Health | “Bodies in the Desert”, “The Golden Age of Gray” |
| Johns Hopkins Bloomberg School of Public Health | Johns Hopkins Public Health Website – Fall 2014 |
| Marriner Marketing | Marriott AproPoe’s Logo |
| MGH | OLD BAY Outdoor Priest/Rabbi |
| MGH | OLD BAY Outdoor CJ/Marlene |
| MGH | Greene Turtle Outdoor “Friday’s” |
| MGH | Greene Turtle Outdoor “Applebee’n” |
| MGH | Greene Turtle Transit “Hatchlings” |
| MGH | OLD BAY 75TH Outdoor Campaign |
| MGH | Greene Turtle Outdoor Campaign |
| MGH | OC Vacation Days Print |
| MGH | OLD BAY Baltimore Sun Print |
| MGH | OLD BAY Interactive Mosaic |
| MGH | Shenandoah University Conservatory SIte |
| MGH | OLD BAY 75th TV |
| MGH | OLD BAY 75th Campaign |
| MGH | B+D Your Big Finish |
| MGH | OLD BAY Baltimore Sun Print |
| Off Shoot | APA_Why? |
| Off Shoot | Why_Music_APA |
| Planit | Tessemae’s Packaging |
| Planit | Loyola Sellinger |
| Planit | Gilman Viewbook |
| Planit | Harbor Point Brochure |
| Planit | Celect Launch Party Coasters and Wrap |
| Planit | BHS Facility Ad |
| Planit | Weezer Website |
| Planit | True Temper Snow Brush Website |
| Planit | Neon Trees Website |
| Planit | Ames Brand Video |
| Planit | Planit Viewbook |
| Planit | Creatively Fueled |
| Planit | Disrutpion Pale Ale |
| Planit | Harbor Point Identity |
| Pohuski Studios | Pohuski Studios Makes People Hungry. |
| Pohuski Studios | Food Fast |
| Renegade Communications | Escalation |
| Renegade Communications | One Love Campaign |
| Siquis | California Tortilla – Holiday Gift Card Promo |
| Siquis | MTA – Light Rail Tracker |
| Siquis | Streamlight – Beam Demo Website |
| Siquis Ltd. | Star Spangled Spectacular |
| Storyfarm | “The Country School” |
| TBC, Inc. | Ventev Catalogue |
| TBC, Inc. | Smyth Billboard Campaign |
| TBC, Inc. | Smyth Print Campaign |
| TBC, Inc. | Ventev Mobile App |
| TBC, Inc. | Holiday Cheer Card |
| TBC, Inc. | Dogtopia Logo |
| The Berndt Group | Children’s National Health System Website |
About the American Advertising Federation of Baltimore
Formed in 1918, The American Advertising Federation Baltimore (AAFB) is one of 225 local affiliate chapters of the American Advertising Federation. Its mission is to advocate for Baltimore as a strong advertising community and to respond to the needs of its members through continuing education, informational programs, networking and social opportunities as well as legislative issues that confront the advertising industry. To learn more visit www.baltimoreadvertising.com.
