Ad Club of Baltimore Celebrates 43rd Annual American Advertising Awards

Planit named Best In Show 2017; Frank Strategic Marketing and Early Light Media win top honors


BALTIMORE — (March 10, 2017) — Baltimore’s community of marketing masterminds celebrated excellence in advertising March 9 at the 43rd Annual Baltimore American Advertising “00ADDYs” Awards Show, presented by Comcast Spotlight and hosted by the American Advertising Federation of Baltimore (AAFB) at the American Visionary Art Museum.

A record number of entries, 371 in total (including three student submissions), were submitted this year, resulting in 98 ADDY awards presented to local agency, production house and in-house marketing teams. One student award will also be presented for the first time in Baltimore Ad Club history. Local video production company, Storyfarm produced the event with a James Bond theme to help Baltimore’s best secret agents and super villains celebrate excellence among their advertising peers.


“Baltimore has a thriving ad community and each year the ADDYs provide a benchmark for the size and scope of where we stand. With entries up 28 percent, it’s clear the industry is growing and expanding to meet the needs of today’s marketers. Further evidence comes from the increase in digital and content related entries, a symbolic shift that parallels the movement of media dollars from traditional to digital and social media platforms,” said David Blum, AAFB president and senior vice president at GKV.

Top honors included:

  • 2017 Best In Show presented to Planit for the Order & Chaos campaign
  • 2017 Special Judges Award for Best Storytelling presented to Early Light Media for Throw
  • 2017 Comcast Spotlight Award for Best Concept presented to Frank Strategic Marketing for Ellicott City Reopener

A complete list of all winners is below.

Title sponsor Comcast Spotlight signed on to present this year’s Baltimore American Advertising Awards for the third consecutive year. Other sponsors included Stanley Black and Decker, NCM, MNI, Acer Exhibits & Events, Clean Cuts & Cerebral Lounge, Mount Royal Printing, Signs By Tomorrow and The Wairehouse.

“We’re so thankful for our sponsors, who make this awards show possible each year. During this dynamic and transitional time in the Baltimore advertising community, it’s wonderful to see new and returning sponsors who continue to support the pursuit of excellence in creative marketing,” added Blum.

At the ceremony, the AAFB announced the recipients of its prestigious individual achievement awards:

  • Lifetime Achievement Award presented to Jack Heyrman, Founder of Clean Cuts & Cerebral Lounge.
  • Patricia Martin Crystal Prism Award presented to Kathe Flynn, Art Director at ADG Creative.
  • Patricia Martin Crystal Prism Award presented to Jennifer Dodson, Chief Creative Officer at Adashmore Creative.

The AAFB also honored two inspiring members of the advertising community Jennifer Pinti and Tammy Ebaugh – who were laid to rest this year. They both received In Memoriam tributes.

The American Advertising Awards competition is the industry’s largest and most representative competition — attracting more than 40,000 entries every year in local competitions. Gold winners at the local level move on to the regional competition, competing with agencies from Maryland, Pennsylvania, New York, Delaware, Virginia and Washington, D.C. A win at the district level earns a spot in the National American Advertising Awards Competition. National winners will be announced at the AAF’s national conference, Admerica, taking place June 7-10 in New Orleans, La.


Complete list of winners:

Entrant Company / School Entry Name Winner Types
Halloween Pepper Costume Cards Eleven Peppers Studios Silver
RTC: Vulnerability is Sexy Early Light Media Silver
Throw Early Light Media Gold
Ellicott City Reopener Frank Strategic Marketing Gold
Ovechkin’s Wish Hack|Stone Film Group Gold
The Machanos Hack|Stone Film Group Gold
We Got This Hack|Stone Film Group Silver
Campbell’s Foodservice Site Marriner Marketing Silver
Marriner Self Promotion Marriner Marketing Gold Relaunch Marriner Marketing Silver
Gehl’s Voice Guidelines Marriner Marketing Silver
Gelato Italian Style Marriner Marketing Silver
Gehl’s Voice Guidelines Marriner Marketing Silver
OLD BAY Food Truck MGH Gold
Excite Your Seafood Outdoor MGH Gold
OLD BAY “Bass” MGH Gold
OLD BAY “Mussels” MGH Gold
PeoplesBank ATM Wrap MGH Silver
Pretzelmaker Website MGH Silver
Excite Your Seafood Banner Campaign MGH Gold
Explore The Core Online Video MGH Silver
OLD BAY Excite Your Seafood Campaign MGH Gold
“Poop Deck” Storyfarm Silver
“Inappropriate Pictures” Storyfarm Gold
“Captain’s Log” Storyfarm Gold
Troubleshooting with Dale Clean Cuts & Cerebral Lounge Silver
Lawn Mower Racers Brian Schneider Photography Silver
Power of Basketball – Invictus 344 Brian Schneider Photography Gold
lululemon athletica 2016 Brian Schneider Photography Gold
Grip Boost 2016 Brian Schneider Photography Silver
PWCI Website Alexander & Tom Silver
Alex + Tom Virtual Reality Website Alexander & Tom Silver
PWCI Website Alexander & Tom Silver
Baker Artist Portfolios Website TBG (The Berndt Group) Gold
Google Transparency Project Blue Water Gold
Hilton Jason Derulo Concert HZDG Gold
Hilton PLAY Concert Series Posters HZDG Silver
Hooper’s Catering – Website HZDG Silver
CES – Whoa Social Campaign HZDG Gold
Hilton & Visa Campaign HZDG Silver
CTY Landing Page idfive Gold
University of Baltimore Gamescape idfive Gold
Sagamore Spirit Website Planit Gold
Order & Chaos Website Planit Gold
JW Marriott Planit Gold
Untangle Beauty App Website Planit Gold
Order&Chaos Planit Gold
Americano Campaign Planit Gold
Whiskey Thieves Campaign Planit Silver
Live Abode Planit Silver Planit Gold
Order&Chaos Slayer Planit Silver
Curio Logo Planit Silver
OX Logo Design Planit Gold
Order&Chaos Illustrations Planit Silver
Real Housewives Meme Generator RENEGADE Gold
Under Armour Baseball Push The Game Mozell Films Gold
Helping Up Mission – DEFINED Mozell Films Gold
Mozell Films 2017 Demo Reel Mozell Films Gold
FilterBuy – Breathe Easy Kapowza Gold
Whitebox – Don’t Climb Alone Kapowza Gold
Point3 – It Takes a Human Kapowza Gold
Point3 – It Takes a Human Kapowza Silver
Atlas Restaurant Group TBC Silver
Price Modern TBC Silver
Smyth Meadow TBC Silver
My Bmore TBC Silver
Visit Baltimore Identity TBC Gold
Small Business Series Fifteen Four Silver
Disruptive Tech Videos Fifteen Four Silver
Fifteen Four – New Company Website Fifteen Four Gold
2016 External Brand Anthem Fifteen Four Silver
Treason Toting Company in Tokyo Harvey Agency Gold
BMORE ADDYs Harvey Agency Gold
BMORE ADDYs Social Media Harvey Agency Gold
BMORE ADDYs Harvey Agency Gold
Custom Enamel Pins Harvey Agency Silver
BMORE Hype Video Harvey Agency Silver
BMORE-izer Baltimore Club Music Harvey Agency Silver
BMORE ADDYs Website Harvey Agency Silver
BMORE-izer Social Media Video Booth Harvey Agency Gold
BMORE-izer Social Media Video Booth Harvey Agency Gold
Invictus 344 Mozell Films and Brian Schneider Photography Gold
Ops-Core Unique Interactive Website Groove Silver
Natori Fashion Website Redesign Groove Silver
Spinning – Mad Dogg Site Redesign Groove Silver
Crosscore – Mad Dogg Site Redesign Groove Silver
Seasons Pizza Colossal Cookie The Cyphers Agency Silver
DEWALT Cordless Evolution – HYPE Stanley Black + Decker Silver
MD Lottery “Price Is Right” GIFs GKV Gold
“Price Is Right” Hi-Lo Game GKV Silver
iTero Element See the Fit Blakeslee Silver
iTero Element See the Fit Blakeslee Gold
iTero Element See the Fit Blakeslee Silver
Dickies: Off-Centered Ales For All imre Gold
USAA FB Holiday Quiz Merkle, Inc. Gold


About the American Advertising Federation of Baltimore

Formed in 1918, The American Advertising Federation Baltimore (AAFB) is one of 225 local affiliate chapters of the American Advertising Federation. Its mission is to advocate for Baltimore as a strong advertising community and to respond to the needs of its members through continuing education, informational programs, networking and social opportunities as well as legislative issues that confront the advertising industry. To learn more, visit