Ad Club of Baltimore Announces 2016 American Advertising Award Winners

MGH wins 2016 Best in Show; Dean Alexander Productions, idfive and Storyfarm take home top honors

BALTIMORE — (March 11, 2016) — Baltimore’s community of marketing professionals celebrated creative excellence in advertising last night at the 42nd Annual Baltimore American Advertising Awards (formerly ADDY® Awards) Show, presented by Comcast Spotlight and hosted by the American Advertising Federation of Baltimore (AAFB) at the Baltimore Museum of Industry.

More than 290 entries were submitted this year, resulting in 85 ADDY awards presented to local agencies, production houses and in-house marketing teams across 50 categories. The annual awards show, chaired by Harvey, was produced with a Baltimore theme; as such, blue crabs, Natty Boh and Hon ladies were out in force to celebrate excellence among Charm City’s advertising community.

“This is my favorite event of the year. It brings together the brightest marketing professionals in the Baltimore community and honors their talent. With a record number of entrants and winners, this show is one of the biggest yet and we are all very excited to celebrate,” said Ariel Deitz, AAFB president and mobile sales director, AOL.

Top honors include:

  • 2016 Best In Show presented to MGH for the OLD BAY HOT Launch Campaign
  • 2016 Special Judges Award / Best Still Photography Campaign presented to Dean Alexander for his Maryland Auto Insurance campaign
  • 2015 Special Judges Award / Best Specialty Advertising presented to idfive for “Cards for Humanity” on behalf of Johns Hopkins Bloomberg School of Public Health
  • 2016 Comcast Spotlight Award / Best in Public Service presented to Storyfarm for “Free Shirts” on behalf of Baltimore Child Abuse Center

A complete list of all winners is below.

Title sponsor Comcast Spotlight signed on to present this year’s Baltimore American Advertising Awards for the second consecutive year. Other sponsors included Havas Helia, NCM, The Daily Record and Flying Dog Brewery. In-kind sponsorships were provided by Clean Cuts Cerebral Lounge, Chalk + Chisel, Snack Shop, Rouge Fine Catering, Millennium Marketing Solutions and Signs by Tomorrow.

“Thanks to the support of new and returning sponsors, as well as our hardworking ADDY committee, we were able to put together a stellar show this year. Tickets sold out in record time and without our generous sponsors this event wouldn’t be possible,” added Deitz.

As part of the annual awards ceremony, the AAFB also announced the recipients of its prestigious awards and annual scholarships:

  • Silver Medal Award was presented to Jody Berg, president of Media Works, in recognition of her contributions and commitment to advertising in the Baltimore area. The Silver Medal Award is bestowed annually by AAF chapters throughout the country to outstanding members of their local advertising community.
  • College students Shane Messick, Jennifer Crim, Clifford Patterson and Krystal Carpintieri were announced as the AAFB’s 2015-2016 scholarship recipients. Candidates are evaluated on their academic achievements, volunteer contributions to community and representative samples of work in advertising-related disciplines.

The American Advertising Awards competition is the industry’s largest and most representative competition — attracting more than 40,000 entries every year in local competitions. Gold winners at the local level move on to the regional competition, competing with agencies from Maryland, Pennsylvania, New York, Delaware, Virginia and Washington, D.C. A win at the district level earns a spot in the National American Advertising Awards Competition. National winners will be announced at the AAF’s national conference, Admerica, taking place June 4-7, 2016 at Disneyland Resort in Anaheim, California.


Complete list of winners:

Entrant Company / School Entry Name Winner Types
186 Advertising “Check Regularly” Silver
186 Advertising Maryland State Fairgrounds Logo Gold
Acer Exhibits & Events Under Armour Tradeshow Exhibit Silver
Acer Exhibits & Events Muck Boots Tradeshow Exhibit Silver
ADG Creative Gumbo & Mistletoe: Together for Good Gold
ADG Creative Gumbo & Mistletoe: Together for Good Gold
ADG Creative Gumbo & Mistletoe: Together for Good Gold
Blue Water Austal Silver
Blue Water The Rules of the Road Silver
Blue Water American Lung Association: Interactive Library and What to Expect Gold
Dean Alexander Productions Center Stage “Secret Garden” Silver
Dean Alexander Productions ELLE Magazine – Malaysia Gold
Early Light Media First Fruits Farm – “Soul Food” Gold
Eleven Peppers Studios YOU Salon Silver
Eleven Peppers Studios Make-A-Wish Gift Gold
Eleven Peppers Studios Make-A-Wish Gift Silver
Eleven Peppers Studios YOU Salon Gold
Eleven Peppers Studios You Can’t Hide Silver
Eleven Peppers Studios Make-A-Wish Gift Gold
Frank Strategic Marketing FSM Laws of Advertising Gold
Frank Strategic Marketing Valentine Holiday Mailer Silver
Frank Strategic Marketing HPBExpo 2016 National Campaign Gold
Freedom Digital Media Calvert Hall Remarkable Silver
Galactic Takeover Downton ADDY: The 2015 American Advertising Awards — Baltimore Silver
GKV Holiday Card/Website Gold
GKV Ravens Scratch Off TV Silver
GKV Ravens Scratch Off – Statue Gold
GKV Animal Kingdon – Suspicious Dog Gold
GKV Animal Kingdom – Panda Gold
GKV Art of Caring Silver
Hack|Stone Film Group Joe in a Commercial Gold
Hack|Stone Film Group Home: A Love Story Gold
Harvey Flying Dog Video/The Holiday Collection Silver
Harvey Snack Shop/Promotion Silver
Harvey Flying Dog Video/Gourd Standard IPA Silver
Harvey Manischewitz/Mani Macs Campaign Gold
Harvey Evie’s Logo/Hearn Kirkwood Gold
Harvey Manischewitz/AlienAbduction Gold
Havas Helia Sony Birthday Trigger Email Silver
HZDG ConAir for Men Hair Confident Posters Silver
HZDG Hilton Curio – Anniversary Campaign – Facebook Silver
HZDG Hilton HHonors App Videos Gold
idfive CMEDE Annual Report Book Silver
idfive JHSPH Cards for Humanity Gold
idfive University of Baltimore Gamescape Gold
idfive Whitman, Requardt & Associates 100 Year Website Gold
idfive BARCS Integrated Fundraising Campaign Silver
IMRE IMRE Holiday Campaign Silver
IMRE Nexium The Purple Pill Facebook Silver
IMRE STIHL Social Media 2015 Silver
IMRE Kwikset: Made For the World You Live In Silver
Kit & Kaboodle Productions Morris The Remodeler Silver
Marriner Marketing Dannon Gelato Poster Campaign Gold
Marriner Marketing Marriner Wish It Forward Website Silver
Marriner Marketing Butterball Cross Platform Whole Campaign Silver
Marriner Marketing M Squared eleat Logo Gold
Marriner Marketing Dannon Gelato Poster Illustration Gold
MGH OLD BAY HOT Launch Print Gold
MGH OLD BAY HOT Launch Print Gold, Best of Show
MGH OLD BAY Jetway Silver
MGH OLD BAY Flight Info Display Build-out Gold
MGH OLD BAY Airport Signage Gold
MGH Greene Turtle Train Station Signage Gold
MGH Greene Turtle Football Campaign Gold
MGH OLD BAY Can-vert Integrated Campaign Gold
MGH OLD BAY HOT Launch Campaign Gold
MGH OLD BAY HOT Launch Banner Campaign Silver
Planit Ultimate Health Brochure Silver
Planit Zuri Mailer Kit Gold
Planit Shady Grove Fertility Website Silver
Planit Marriott Visa Microsite Gold
Planit Zuri Premium Decking Silver
Planit Always Going, Always Growing Campaign Gold
Planit O’Malley Identity Gold
Planit MD Auto Identity Gold
Producers Generations of Innovation Silver
Renegade Sip Kitchen & Wine Bar – “Your Perfect Pairing” Silver
Renegade Mattress Warehouse – “School Daze” Silver
Renegade Mattress Warehouse – “Sleep Happens” Silver
Renegade Mattress Warehouse – “Mattresses for Everyone” Silver
SDYM University of Maryland Children’s Hospital: Concert Logo Silver
Storyfarm “Free Shirts” Gold
Storyfarm “UNDP Millennium Development Goals” Gold
Storyfarm “The Grinch” Gold