MGH wins 2016 Best in Show; Dean Alexander Productions, idfive and Storyfarm take home top honors
BALTIMORE — (March 11, 2016) — Baltimore’s community of marketing professionals celebrated creative excellence in advertising last night at the 42nd Annual Baltimore American Advertising Awards (formerly ADDY® Awards) Show, presented by Comcast Spotlight and hosted by the American Advertising Federation of Baltimore (AAFB) at the Baltimore Museum of Industry.
More than 290 entries were submitted this year, resulting in 85 ADDY awards presented to local agencies, production houses and in-house marketing teams across 50 categories. The annual awards show, chaired by Harvey, was produced with a Baltimore theme; as such, blue crabs, Natty Boh and Hon ladies were out in force to celebrate excellence among Charm City’s advertising community.
“This is my favorite event of the year. It brings together the brightest marketing professionals in the Baltimore community and honors their talent. With a record number of entrants and winners, this show is one of the biggest yet and we are all very excited to celebrate,” said Ariel Deitz, AAFB president and mobile sales director, AOL.
Top honors include:
- 2016 Best In Show presented to MGH for the OLD BAY HOT Launch Campaign
- 2016 Special Judges Award / Best Still Photography Campaign presented to Dean Alexander for his Maryland Auto Insurance campaign
- 2015 Special Judges Award / Best Specialty Advertising presented to idfive for “Cards for Humanity” on behalf of Johns Hopkins Bloomberg School of Public Health
- 2016 Comcast Spotlight Award / Best in Public Service presented to Storyfarm for “Free Shirts” on behalf of Baltimore Child Abuse Center
A complete list of all winners is below.
Title sponsor Comcast Spotlight signed on to present this year’s Baltimore American Advertising Awards for the second consecutive year. Other sponsors included Havas Helia, NCM, The Daily Record and Flying Dog Brewery. In-kind sponsorships were provided by Clean Cuts Cerebral Lounge, Chalk + Chisel, Snack Shop, Rouge Fine Catering, Millennium Marketing Solutions and Signs by Tomorrow.
“Thanks to the support of new and returning sponsors, as well as our hardworking ADDY committee, we were able to put together a stellar show this year. Tickets sold out in record time and without our generous sponsors this event wouldn’t be possible,” added Deitz.
As part of the annual awards ceremony, the AAFB also announced the recipients of its prestigious awards and annual scholarships:
- Silver Medal Award was presented to Jody Berg, president of Media Works, in recognition of her contributions and commitment to advertising in the Baltimore area. The Silver Medal Award is bestowed annually by AAF chapters throughout the country to outstanding members of their local advertising community.
- College students Shane Messick, Jennifer Crim, Clifford Patterson and Krystal Carpintieri were announced as the AAFB’s 2015-2016 scholarship recipients. Candidates are evaluated on their academic achievements, volunteer contributions to community and representative samples of work in advertising-related disciplines.
The American Advertising Awards competition is the industry’s largest and most representative competition — attracting more than 40,000 entries every year in local competitions. Gold winners at the local level move on to the regional competition, competing with agencies from Maryland, Pennsylvania, New York, Delaware, Virginia and Washington, D.C. A win at the district level earns a spot in the National American Advertising Awards Competition. National winners will be announced at the AAF’s national conference, Admerica, taking place June 4-7, 2016 at Disneyland Resort in Anaheim, California.
Complete list of winners:
| Entrant Company / School | Entry Name | Winner Types |
| 186 Advertising | “Check Regularly” | Silver |
| 186 Advertising | Maryland State Fairgrounds Logo | Gold |
| Acer Exhibits & Events | Under Armour Tradeshow Exhibit | Silver |
| Acer Exhibits & Events | Muck Boots Tradeshow Exhibit | Silver |
| ADG Creative | Gumbo & Mistletoe: Together for Good | Gold |
| ADG Creative | Gumbo & Mistletoe: Together for Good | Gold |
| ADG Creative | Gumbo & Mistletoe: Together for Good | Gold |
| Blue Water | Austal | Silver |
| Blue Water | The Rules of the Road | Silver |
| Blue Water | American Lung Association: Interactive Library and What to Expect | Gold |
| Dean Alexander Productions | Center Stage “Secret Garden” | Silver |
| Dean Alexander Productions | MARYLAND AUTO INSURANCE CAMPAIGN | Gold |
| Dean Alexander Productions | ELLE Magazine – Malaysia | Gold |
| Early Light Media | First Fruits Farm – “Soul Food” | Gold |
| Eleven Peppers Studios | YOU Salon | Silver |
| Eleven Peppers Studios | Make-A-Wish Gift | Gold |
| Eleven Peppers Studios | Make-A-Wish Gift | Silver |
| Eleven Peppers Studios | YOU Salon | Gold |
| Eleven Peppers Studios | You Can’t Hide | Silver |
| Eleven Peppers Studios | Make-A-Wish Gift | Gold |
| Frank Strategic Marketing | FSM Laws of Advertising | Gold |
| Frank Strategic Marketing | Valentine Holiday Mailer | Silver |
| Frank Strategic Marketing | HPBExpo 2016 National Campaign | Gold |
| Freedom Digital Media | Calvert Hall Remarkable | Silver |
| Galactic Takeover | Downton ADDY: The 2015 American Advertising Awards — Baltimore | Silver |
| GKV | Holiday Card/Website | Gold |
| GKV | Ravens Scratch Off TV | Silver |
| GKV | Ravens Scratch Off – Statue | Gold |
| GKV | Animal Kingdon – Suspicious Dog | Gold |
| GKV | Animal Kingdom – Panda | Gold |
| GKV | Art of Caring | Silver |
| Hack|Stone Film Group | Joe in a Commercial | Gold |
| Hack|Stone Film Group | Home: A Love Story | Gold |
| Harvey | Flying Dog Video/The Holiday Collection | Silver |
| Harvey | Snack Shop/Promotion | Silver |
| Harvey | Flying Dog Video/Gourd Standard IPA | Silver |
| Harvey | Manischewitz/Mani Macs Campaign | Gold |
| Harvey | Evie’s Logo/Hearn Kirkwood | Gold |
| Harvey | Manischewitz/AlienAbduction | Gold |
| Havas Helia | Sony Birthday Trigger Email | Silver |
| HZDG | ConAir for Men Hair Confident Posters | Silver |
| HZDG | Hilton Curio – Anniversary Campaign – Facebook | Silver |
| HZDG | Hilton HHonors App Videos | Gold |
| idfive | CMEDE Annual Report Book | Silver |
| idfive | JHSPH Cards for Humanity | Gold |
| idfive | University of Baltimore Gamescape | Gold |
| idfive | Whitman, Requardt & Associates 100 Year Website | Gold |
| idfive | BARCS Integrated Fundraising Campaign | Silver |
| IMRE | IMRE Holiday Campaign | Silver |
| IMRE | Nexium The Purple Pill Facebook | Silver |
| IMRE | STIHL Social Media 2015 | Silver |
| IMRE | Kwikset: Made For the World You Live In | Silver |
| Kit & Kaboodle Productions | Morris The Remodeler | Silver |
| Marriner Marketing | Dannon Gelato Poster Campaign | Gold |
| Marriner Marketing | Marriner Wish It Forward Website | Silver |
| Marriner Marketing | Butterball Cross Platform Whole Campaign | Silver |
| Marriner Marketing | M Squared eleat Logo | Gold |
| Marriner Marketing | Dannon Gelato Poster Illustration | Gold |
| MGH | OLD BAY HOT Launch Print | Gold |
| MGH | OLD BAY HOT Launch Print | Gold, Best of Show |
| MGH | OLD BAY Jetway | Silver |
| MGH | OLD BAY Flight Info Display Build-out | Gold |
| MGH | OLD BAY Airport Signage | Gold |
| MGH | Greene Turtle Train Station Signage | Gold |
| MGH | Greene Turtle Football Campaign | Gold |
| MGH | OLD BAY Can-vert Integrated Campaign | Gold |
| MGH | OLD BAY HOT Launch Campaign | Gold |
| MGH | OLD BAY HOT Launch Banner Campaign | Silver |
| Planit | Ultimate Health Brochure | Silver |
| Planit | Zuri Mailer Kit | Gold |
| Planit | Shady Grove Fertility Website | Silver |
| Planit | Marriott Visa Microsite | Gold |
| Planit | Zuri Premium Decking | Silver |
| Planit | Always Going, Always Growing Campaign | Gold |
| Planit | O’Malley Identity | Gold |
| Planit | MD Auto Identity | Gold |
| Producers | Generations of Innovation | Silver |
| Renegade | Sip Kitchen & Wine Bar – “Your Perfect Pairing” | Silver |
| Renegade | Mattress Warehouse – “School Daze” | Silver |
| Renegade | Mattress Warehouse – “Sleep Happens” | Silver |
| Renegade | Mattress Warehouse – “Mattresses for Everyone” | Silver |
| SDYM | University of Maryland Children’s Hospital: Concert Logo | Silver |
| Storyfarm | “Free Shirts” | Gold |
| Storyfarm | “UNDP Millennium Development Goals” | Gold |
| Storyfarm | “The Grinch” | Gold |
