AAFB Announces New Board Members for 2015-2016

Board Members to Shine A Spotlight on the Next Generation of Advertising in Baltimore

BALTIMORE January 26, 2015 –The American Advertising Federation of Baltimore (AAFB), established to promote and support Baltimore’s advertising community, today announced new Board of Directors members. The Board oversees the management of the AAFB, authorizes expenditures and approves non-elected appointments.

The AAFB membership elected the new Board of Directors in September. Joining the Board for two-year terms are:

  • President, Ariel Deitz, account executive, Millennial Media
  • 1st Vice President, David Blum, senior vice president and director of account leadership, GKV
  • 2nd Vice President, Cara Lucas, senior interactive project manager, MGH, Inc.
  • Treasurer, Dave Provine, director of IT, IMRE
  • Secretary, Matt McDermott, creative director, idfive

“I am thrilled to serve as the 2015 AAFB Board of Directors president and am determined to shine a spotlight on the next generation of advertising in Baltimore,” said Ariel Deitz, president, AAF Baltimore. “Baltimore’s creative community is bursting with amazing talent that is continually recognized on a global level. Our local advertising industry features Advertising Age’s Small Agency of the Year, billion dollar annual growth from one of the largest sports apparel companies in the world, technology companies leading digital and mobile marketing for top brands, and the list goes on. We are in the midst of a great time in Baltimore’s advertising history, and the AAF Baltimore is excited to continue to build momentum for its community of thinkers, innovators and creators.”

Board Member Biographical Information

arielAriel Deitz began her advertising career in New York and Chicago before moving to Baltimore eight years ago. Upon joining AAFB, Ariel took on rebuilding the club’s programs committee and revamping its calendar of events. Ariel founded many successful, long-standing AAFB programs including Baltimore Advertising Week and Baltimore Digital Night, while also continuing to build value for AAFB’s membership through continuous workshops and seminars – many of which feature experts from companies like Best Buy, Audi, Nike, Wieden + Kennedy, BBDO, Advertising Age, and more.


Boomer-3David (Boomer) Blum has more than 25 years of experience creating and implementing consumer and business-to-business advertising campaigns for a variety of companies and brands, including the Maryland Lottery, St. Joseph Aspirin, L-3 Sprint, DSM, CareFirst, Standard Drug, Virginia Power, DeWalt and Charter Hospitals. Boomer is the senior vice president and director of account leadership at GKV. He specializes in market research, account planning and traditional account management.Boomer has served as an adjunct advertising professor at Loyola University, Virginia Commonwealth University and Goucher College. When he’s not obsessing over Baltimore sports or watching bad reality TV, you can spot him around Patterson Park with his two dogs.


Cara LCara Lucas is a passionate young professional in the Baltimore advertising scene who has well-rounded experience in marketing, interactive account and project management. Her clients have included Black & Decker, Ocean City, Maryland, The Maryland Lottery, McCormick, UMMC and more. Cara joined the AAFB in 2010 as the chair of the programs committee.




Dave PDave Provine has provided IT support and consulting to the regional advertising industry since 1993, starting with a tour of duty at W.B. Doner & Co. He’s worked with most of the large and small advertising/marketing/creative agencies in the area, as well as the creative groups inside the largest Department of Defense (DOD) contractors in the region. Currently, Dave is the director of IT at IMRE. Dave served on the AAFB Board since 2009, first as membership chair and now as the treasurer. In his spare time, he spends time with his family and races cyclocross.


matt-2 Matt McDermott has been a fixture in the local advertising scene for more than a decade, punctuated by a three year-stint teaching high school English in the city’s public school system. His clients have included Comcast, the University of Baltimore, Johns Hopkins University, National Geographic and Black & Decker. He’s the co-author of “University X,” a book about higher education marketing. Matt is a contributor to several publications, including the Baltimore Sun andAdvertising Age.




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To learn more about the AAFB or to become a member, please visit www.baltimoreadvertising.com.

About the American Advertising Federation of Baltimore

The American Advertising Federation Baltimore (AAFB) was originally formed in 1918 and is one of 225 local affiliate chapters of the American Advertising Federation. Its mission is to advocate for Baltimore as a strong advertising community and to respond to the needs of its members through continuing education, informational programs, networking and social opportunities as well as legislative issues that confront the advertising industry. To learn more visit, www.baltimoreadvertising.com.