Each year AAF Baltimore offers an opportunity to honor outstanding individuals who have made significant contributions to the Baltimore advertising community. These individuals can represent any sector of the industry including agency, client or partner companies which could include media outlets, production suppliers, photographers etc., as well as from any segment within these groups (ie. account services, media, HR, creative, etc.) The Lifetime Achievement, AAF Silver MedalCrystal Prism and Katherine Mahool Iconoclast awards are presented during the annual American Advertising Awards ceremony.

Descriptions for each award are outlined below. Please read each overview carefully and nominate individuals that meet the specified criteria. Click here to submit a nomination. Be sure to complete a separate form for each candidate you wish to nominate. 2022 award nominations will be accepted until January 31, 2022. 


AAF Baltimore established this award in 2009, as its premiere industry award presented to an industry leader who has been responsible throughout his/her career in helping build the foundation for a strong Baltimore advertising community. The award recognizes and honors those talented, dedicated individuals who have inspired other advertising professionals by setting the standard by which great leaders and accomplishments are measured.


The American Advertising Federation’s Silver Medal Award program was established in 1959 to recognize industry professionals who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern. Annually, AAF member chapters bestow this honor upon outstanding members of their local advertising community.


The AAF District Two Crystal Prism Award was established to single out and spotlight an individual who has made outstanding contributions to their advertising community through their local ad federation.

This District award bestows the honor and the gratitude of the local ad federation to an individual whose efforts have contributed to it success. It acknowledges their commitment, contributions and giving of themselves to further the industry’s standards and to enhance the image of advertising.

Katherine Mahool Iconoclast Award 

Named in honor of the 1st president of the organization that eventually would become American Advertising Federation Baltimore, the Iconoclast Award celebrates women in advertising, marketing, business and design who have redefined industries, defied stereotypes and torn down barriers to success so that others may follow. 

2020 was the inaugural year of this award, coinciding with the 100th anniversary of the founding of the Women’s Advertising Club of Baltimore — the precursor to the current AAFB. As its first president, Mahool cut a new path forward, showing the world that women could lead in this industry at a time when they were just earning the right to vote. In addition to starting what may be Baltimore’s first woman-owned advertising agency in 1926, she was also the first woman to serve on the prestigious board of the Associated Advertising Clubs of the World. This award honors the creativity and tenacity that drive change and inspire generations. Click here to read Katherine Mahool's historical timeline.