American Advertising Awards
The American Advertising Awards is the advertising industry's largest and most representative competition, attracting nearly 35,000 entries every year in local AAF competitions. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in the art of advertising. Conducted annually by the AAF, the local tier is the first of a three-tier, national competition. Concurrently, across the country, local entrants vie to receive an ADDY Award© - recognition as the very best in their markets. At the second tier, local winners compete against winners from other local clubs in one of 15 district competitions. District winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local competition is the first step toward winning a national ADDY Award©.
Entering the American Advertising Awards supports the entire advertising industry, because the AAF and its local and district affiliates use proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness. Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A Gold award is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a Silver award. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.
The Student Division of the American Advertising Awards competition is a unique national awards program designed especially for college students. Work entered at the local level can move up to district and national judging, just like the work entered by professionals across the country. Applicants must be enrolled full or part-time in an accredited U.S. educational institution. Students may submit work developed specifically for this competition or from previous projects or student contests.
Work must be created while the entrant is a student not employed in the advertising industry. Student interns are eligible to enter.
Click here for a list of the 2020 AAF Baltimore winning entries.
All Gold winners automatically move on to the District level. Silver winners are eligible to forward and compete in the District competition at the entrant’s discretion. AAF Baltimore is part of AAF District 2, which includes New York, New Jersey, Pennsylvania, Delaware, Maryland and DC, and some of the toughest competition in the country. District Gold winners automatically move onto the National level. Silver winners are also eligible to forward at the entrant’s discretion. Click here for a list of the AAF District Two 2020 winners from Baltimore.
Join us in congratulating the team at Early Light Media for their Silver ADDY win in the national level competition!
See the full list of AAF District 2 national winners here. This year's national awards were announced online June 26th. The 2020 national winners list is available at this link.