GKV Selected by Orizon S.A. for U.S. Launch Initiative

BALTIMORE. MD – (April 17, 2017) – GKV, one of the mid-Atlantic’s largest integrated marketing firms, today announced a new client, Orizon Foods, a new subsidiary of Orizon S.A. — one of the largest business conglomerates in South America, based in Chile. Orizon S.A., a company belonging to the Group of Copec Companies, has a legacy of providing quality seafood to markets around the globe for over 60 years, and now they are bringing their products to the U.S. market.

GKV is working with Orizon to develop the brand’s identity, logo and packaging, as well as to help design and create their trade show presence, sales materials and initial website. Orizon Foods debuted in the U.S. market at The Seafood Expo North America in Boston, where they introduced the following products: Mussels in a Garlic Butter Sauce, Mussels in a Red Thai Sweet Curry Sauce and Whole Mussel Meats. To see more, check out www.orizonfoods.com.

“We are excited to offer our expertise in retail and consumer marketing to Orizon,” said Garry Raim, Executive Vice President, GKV. “This is a wonderful opportunity to work with a highly regarded international brand, and help them launch and grow in The United States.”

Orizon will be participating in two other tradeshows over the course of 2017. GKV will continue to assist Orizon in driving the brand forward in the United States.

“We chose to work with GKV because it was apparent that they understood our category,” said Denis Minihane, US Sales Director, Orizon Foods. “GKV’s creativity and experience with integrated marketing will be crucial to our brand in the U.S. launch. We look forward to continuing to build our relationship with GKV.”

To see more of GKV’s work or to check out the latest agency news, please visit www.gkv.com

About GKV

GKV has been helping brands challenge the status quo in hyper-competitive categories for more than 35 years. While tradition labels us an advertising agency, we bring critical thinking, planning and innovative execution to every communications platform. With billings of more than $122 million, GKV provides a complete range of strategic communications and engagement services, including creative development, digital marketing, brand strategy and development, media planning and buying, public relations and crisis communications, social media, digital and broadcast production, event planning and grassroots outreach. Our diverse client roster includes national and regional companies within the health care, telecommunications, financial services, gaming, consumer packaged goods, retail and over-the-counter (OTC) medicine industries; as well as government agencies, B2B, nonprofits and cause marketing organizations. GKV is headquartered in Baltimore at the Offices @ McHenry Row near the Inner Harbor. Visit http://GKV.com or www.Facebook.com/GKVus.

 

About Orizon S.A.

We are Orizon S.A., a company belonging to the Group of Copec Companies one of the largest business conglomerates in South America. We manufacture and commercialize food for human consumption and industrial application, from natural resources. We perform industrial fishing activities in the central-south part of the country, between the Third and Tenth Regions, with mussel farming centers in addition to 7 processing plants and a fleet of 5 operative ships.