Food Advertising Update

March 31, 2016 – Rep. DeLauro also has reintroduced a measure to amend the Federal tax code to eliminate tax deductions for advertising directed at children that promotes food and drink of “poor nutritional quality.

The Council of Better Business Bureaus and the National Confectioners Association have announced a new self-regulatory initiative that promotes responsible advertising to children. Under the Children’s Confection Advertising Initiative (CCAI), participating companies agree to not advertise directly to children under age 12. CCAI is modeled after the Children’s Food and Beverage Advertising Initiative, another CBBB-administered and AAF supported self-regulation program.

Rep. DeLauro also has reintroduced a measure to amend the Federal tax code to eliminate tax deductions for advertising directed at children that promotes food and drink of “poor nutritional quality.

The Council of Better Business Bureaus and the National Confectioners Association have announced a new self-regulatory initiative that promotes responsible advertising to children. Under the Children’s Confection Advertising Initiative (CCAI), participating companies agree to not advertise directly to children under age 12. CCAI is modeled after the Children’s Food and Beverage Advertising Initiative, another CBBB-administered and AAF supported self-regulation program.