ANNAPOLIS, Md. (June 9, 2017)—Integrated marketing agency, The Cyphers Agency, has been selected by the Grain Foods Foundation (GFF) to endorse healthy bread consumption through public relations and social media strategy. This partnership became effective June 1, 2017.
The Grain Foods Foundation, founded in 2004, is a joint venture of members from the baking and milling industries committed to grain foods nutrition education that is firmly rooted in science.
“We are thrilled for The Cyphers Agency to promote our important research and mission through traditional and social channels,” said Erin Ball, director of operations for GFF. “After selecting Cyphers for our Healthy Aging campaign, we know we are in good hands.”
“We are excited to expand our partnership with GFF through media monitoring, brand awareness, proactive media relations, social content, toolkit creation and more,” said Darren Easton, VP and creative director for Cyphers. “People need to see bread as a healthy choice again, and we’re eager to help create this change.”
About The Cyphers Agency
The Cyphers Agency, Inc. is an independent, full-service creative agency offering advertising, public relations and digital services with a focus on marketing strategy and brand development. Headquartered in Annapolis, Md., the agency works to promote regional and national brands in a range of industries including ADP, Seasons Pizza, Strayer University, Grain Foods Foundation, Capital Bank, Kay Apartments and Advance. Visit www.thecyphersagency.com.
About the Grain Foods Foundation
Formed in 2004, Grain Foods Foundation (GFF) is a group of thought leaders and advocates for all grain foods and believes everybody needs grain food to enjoy a happy and healthy life. Committed to nutrition education programming that is firmly rooted in science, GFF is a strong advocate for our members and a resource for consumers and the media who want to learn more about the role of grains in a well-balanced eating pattern. GFF offers research-based information and resources to members, partners, influencers, policymakers and consumers through a comprehensive communications campaign, conferences, webinars, research tools, social media and more. GFF is committed to bringing fact-based information and common sense to the consumer. For more information, visit GrainFoodsFoundation.org.